Getting a better User Experience on your mobile app

The success rate of mobile applications can be hard to define sometimes. Most app developers aim to create and launch apps that can garner incredible success much like apps such as Facebook, Twitter or Uber. In order to achieve this same sort of success, your app will have to offer the same kind of all-round and thorough performance.

Deciding which platform will be the appropriate one in which we will be able to optimize the features is only one aspect of things. Another and maybe more important aspect to making sure your mobile app is the best available on the market is the User Experience (UX) since it will determine how long the visiting users will use your product.

According to research and statistics, 61% of users see companies that offer a good mobile User Experience in a positive light, while 52% of them will be less likely to engage with a company offering a poor mobile user experience.

User Experience is considered by many to be one of the most important designing tools, since it allows for the app navigation to be smoother and easier for the user. Additionally, UX also helps with brand awareness, as many companies have set themselves apart from the competition and have gained mainstream attention because of their amazing UX designs.

Improving the App Navigation:

Navigation is among the most important aspects of an efficient UX design. In order for the user to be satisfied and enjoy his time on your app, the app navigation needs to be easier and faster. Additionally, informative tour screens can be very useful in showing the users how to access different features and functionalities when they visit the app for the first time. This will allow for the user to quickly gain an understanding of how app navigation works which will increase the user experience for them.

According to statistics, only 9% of users abandoned their apps after the true on-boarding experience. App designers therefore need to pay closer attention to improving the on-boarding experiences of their mobile apps.

Another important aspect of the app navigation is your mobile app’s search capabilities. Users now tend to favor apps in which they can easily input and find the information they are looking for. Helping the users to quickly and efficiently find what they are looking for will satisfy their needs as users and ultimately increase your mobile app’s conversion rate. Keyword search or barcode scanning for instance are some of the many search strategies that mobile app developers are able to implement in order to increase their search strategies and overall user experience.

Battery Life and UX Design:

A big issue with mobile apps has been that the apps consume a lot of the user’s phone battery and end up draining it very quickly. Because most users are careful about their battery life and want to preserve it as much as possible, your mobile app will need to compliment their battery lives and not drain it entirely.

In order to improve your app’s User Experience, you will therefore need to be mindful of how much battery life your app requires as well as other important resources such as the phone’s data and memory.

Understanding your target audience:

Not only does knowing your target audience is important when you are deciding of the platform and features for your app, it is also primordial when it comes to designing your app’s UX.

Indeed, it will be important for you to have a good understanding of who your target audience is going to be even before starting to develop the app’s wireframe, as it will make the subsequent steps to app development much easier and will allow you to develop a better and more fitting product for your audience.

We would recommend that you go through user’s reviews and feedbacks on apps that are similar to yours in order to understand what your target audience would like.

The importance of interactive designs:

In order for more people to be interested in using your app, it is important that your UX design is highly interactive. Indeed, people tend to be more interested and engaged with things that are interesting to interact with and that are not just too straightforward. App designers will need to pay close attention to creating web interfaces and functionalities by using their creative imagination to develop something innovative and engaging for the users. Implementing the latest trends and app development techniques will also be a very important thing to remember.

Signup Process:

Most apps nowadays have a sign up process in which the user is required to input basic information such as their email address or phone number as well as a password. However, this sign up process can be a challenge for many users who find the registration process to be too long and even annoying.

In order to make this step as easy as possible for them, you will keep your registration process as short and to-the-point as possible, without asking information that are not vital. If other information are needed, one thing we recommend is to ask those later when the users is already using and engaging with your application, which will make it easier for them.

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